How does Chaparral differentiate itself in the marketplace? |
We target the most discriminating recreational boaters, generally the higher end of the powerboat market. With these purchasers in mind, our goal is to market a product that meets their needs – chiefly, high-quality construction, innovative design and an exceptional level of value. A Chaparral boat also has many distinctive features, such as the Extended V-Plane running surface and a unique cockpit drainage system that has molded channels in the seat bases and floorboards that force excess water in the cockpit to be routed overboard through hull fittings. To non-boaters, these features may seem rather technical in nature, but they combine with other attributes to truly brand our products in the marketplace.
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Aug 13, 2003
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